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How To Use Graphic Design to Improve Your SaaS Offering

For SaaS companies, strategic graphic design can make a big difference in overall success. From logos to websites, learn how you can up your design game and create engaging customer experiences through just a few simple steps.

Start With Logo Design.

Creating a compelling logo is the first step to creating an easily recognizable brand. A great logo doesn’t have to be complicated; but it should evoke an emotional reaction and attract attention quickly. Use colors and shapes that summarize your mission statement and emphasize the features of your SaaS product. Keep in mind that your logo should remain consistent across all platforms, including websites, ads, emails, etc.

Check it out here - Designer Yashasvi Vashishtha on Instagram

Adopt an Appropriate Web Design Style.

A great website design style will help your brand stand out from the competition, making it easier for potential customers to remember and engage with your product. Spend time researching popular SaaS brands and their website designs to get an idea of what works best in the industry and how you could refine it to fit your own needs. Consider using an appealing mix of visuals, fonts, contrast, whitespace and storytelling elements. Also, make sure your web design can be adjusted to different screen sizes - mobile responsiveness is a must-have in today’s market.

Check it out here - Website Designing

Choose a Font That Matches Your Brand Identity.

Your choice in font family, size, style and colour can be used to define and express your SaaS product’s identity. With an overwhelming range of free fonts available online, it can be difficult to know where to start. Perform research on the values of your company, target audience and current market trends to inform your decision-making. It's important to remember that although there is no absolute right answer here, each font used should be purposeful and consistent with the overall look of your designs.

How To Use Graphic Design to Improve Your SaaS Offering
How To Use Graphic Design to Improve Your SaaS Offering

Incorporate Visuals to Enhance Navigation

Working in collaboration with a web developer, graphic design is vital for creating an intuitive and user-friendly navigation structure. By incorporating visuals into the navigation — like icons, illustrations and thumbnails — it will help users to understand what the page contains just from looking at it. Make sure the visuals used are relevant to the functionality they’re being used for and complement your SaaS brand's visual identity — otherwise they may confuse or distract users.

Make Sure Your Site Is Mobile-Friendly.

With more and more people accessing the internet on their smartphones, it’s essential that your website is designed to be mobile-friendly. It should have a responsive design that easily adapts to different screen sizes and resolutions, while also taking into account the needs of users with disabilities. Visual elements should still look good when scaled down and any text should stay clear and readable. Test your site across multiple devices so you can be sure it looks great no matter how users are viewing it.

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