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How to Execute a Thorough On-Page SEO Audit Using Free Tools

Updated: 2 days ago

Have you been scratching your head trying to figure out why your website doesn't show up in search engines? If so, it's time for an on-page SEO audit. With the help of free and easy-to-use tools, you can thoroughly audit each of your webpages to make sure they are optimized for better visibility and rankings.


Analyze Your Target Keywords.


An important factor to consider when auditing your on-page SEO is to make sure that you are using the right target keywords and phrases. Using a keyword tool like Google Keyword Planner or Ubersuggest, analyze the search volumes and competition levels of various keywords you want to target. By understanding the intensity of competition for each keyword, you can choose optimal ones that will give you the best chances at ranking high in search engines.


Analyze the Quality of Your Content.


The quality of your content is paramount when it comes to an effective on-page SEO audit. Content should be original, engaging, informative and relevant for giving users the best experience possible. Additionally, use of multimedia such as images and videos can help break up large chunks of text and make them more easy to consume. Make sure to optimize all multimedia with proper descriptions, titles and alt tags in order to drive maximum benefits from elements that are search engine-friendly.


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Check Meta-Titles & Descriptions.


Meta titles and descriptions should accurately represent the content of a page, use keywords that are relevant to the topic, contain less than 60 characters in the title, and no more than 155 characters in the description. Keeping track of meta titles is easy with free tools like MozBar or Yoast. Run an audit containing all meta-titles and descriptions for your content to help make sure you’re using the best possible description for search engine rankings.


How to Execute a Thorough On-Page SEO Audit Using Free Tools
How to Execute a Thorough On-Page SEO Audit Using Free Tools

Optimize Images & Optimize Metadata Here Too!


Just like the meta-titles and descriptions, images need to be optimized too. When it comes to on-page SEO, using structured data is basically essential. Structured data can help Google recognize your content and offer more detail about what’s in each page of your website to search engine users. Optimizing images also includes optimizing metadata such as title tags and alt text and making sure they’re descriptive without keyword stuffing.


Test Site Performance and Load Times & Run Mobile Tests.


Check how your website responds on various devices and ensure that it loads properly. Load times are a key factor when it comes to SEO, especially on mobile devices. Use tools like Google’s PageSpeed Insights to identify problems with loading your pages – this will help you understand which areas need improvement and if users are having any issues accessing your content. Similarly, use Google's Mobile-Friendly test tool to check if your site is optimized for different types of devices and make sure that its usability remains intact across all platforms.


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