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How to Effectively Market Your Events Across Multiple Platforms

Updated: 4 days ago

Planning a successful event requires thorough preparation of everything, from venue and catering to marketing. Knowing how to market your event is essential for its success, and it’s not as challenging as it may seem. With the right tools and strategies, you can get the word out quickly and easily, helping draw more people to your event.


Create a Buzz on Social Media.


Social media is one of the most efficient channels you can use to market your event. Engage with your potential audience on these platforms and create a buzz around it. Post updates regularly and make sure to include relevant hashtags—this will help increase visibility and engagement with your posts. You can also use Google Ads or sponsored posts to target specific audiences who are interested in attending similar events.


Utilize Email Marketing Tools to Reach Your Target Audience.


Email marketing is a powerful tool that can help you reach your target audience and promote your event. Utilize email marketing tools to create personalized messages tailored to the needs of potential attendees. Include attractive visuals, catchy copy, and create intriguing subject lines to grab their attention. Make sure to provide regular updates about the event and keep your followers informed about discounts, one-off promotions or important changes.


How to Effectively Market Your Events Across Multiple Platforms
How to Effectively Market Your Events Across Multiple Platforms

Leverage Mobile Platforms for Maximum Exposure.


If you want to maximize your event’s exposure across multiple mobile platforms, use apps like Eventbrite. This platform offers powerful marketing tools that can help you reach audiences on Android and iOS devices. Eventbrite also allows you to promote events through ads in their app, emails, push notifications and more. Other popular event marketing mobile platforms include Meetup, Bizzabo and Facebook Events. Each platform has unique features that will help make your event stand out and benefit the attendees – so it's important to understand each before selecting a platform to leverage for maximum exposure.


Utilize a Variety of Promotional Tactics to Engage Customers.


When marketing an event across numerous mobile platforms, it's undeniable that you need to employ variety in how you engage customers. Use different imagery and visuals to capture their attention. Utilize videos, unique messaging, promotional codes, and more. As soon as you’ve decided on which platform to drive the majority of your traction on, start planning and utilizing other channels/platforms to increase attendance - give people multiple ways to discover and register for your event by taking advantage of all possible media streams! Finally, leveraging influencers or industry professionals can also help draw more attention to the event.


Make Use of Technology to Streamline Event Promotion and Management.


Leverage technology to streamline event promotion and management. There are many great tools out there to help you get the job done faster and better. For example, Zapier or IFTTT (If This Then That) enable you to quickly transform data from one platform into another, while tools like Hootsuite Optimize allow you to easily group social media accounts and posts in one place. For more complex promotion tasks, use marketing automation software such as Marketo or HubSpot for email campaigns tracking and conversions. Automation will save your time, money and effort when it comes to managing events across multiple platforms.


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