Creating a well-structured site architecture is the foundation of optimizing your website for search engine performance. It can help increase visibility, ensure usability and organization, and promote improved user experience - all of which are key factors when it comes to SEO success. Find out more about how to construct an effective site architecture with these expert tips!
Understand the Basics of a Structured Site Architecture.
The first step to creating a well-structured site architecture is understanding the basics. Good SEO practices require an organized, cohesive structure that provides visitors with a clear path to move between pages on your website. This includes ensuring there’s proper categorization of content and that navigation is easy to follow and understand. Additionally, make sure to include optimized URLs, Metadata Tagging as well as redirecting old URLs and/or broken links - all of which will play a part in helping search engines rank your website.
Increase Homepage Organic Visibility with Solutions Pages.
Adding Solutions Pages to your site architecture is a great way to improve your homepage’s organic visibility. By creating these solutions pages, you’re able to spread out your content topics in an organized fashion and ensure that the right keywords are being targeted in the right areas of your website. As part of this process, it’s important to also ensure that each page within the solutions page is properly detailed and provides full value for its given topic. These pages should be further linked internally as well so they can be easily found and indexed by search engine crawlers.
Utilize Platonic Category Pages and Landing Pages.
Platonic category pages provide an overall navigation with high-level categories and associated solutions. To ensure that search engine spiders can crawl these pages, each platonic category should contain several lower level links to associated solution landing pages. It’s important to remember as you build out your website that instead of simply linking to generic Homepages, you should always link back to specific product or service related landing pages. This will allow crawlers to better understand the hierarchy of your site structure and promote more organized search results when users are looking for exactly what they need.
Optimize Internal Linking.
Internal linking provides SEO benefits and helps users to browse more easily, so it’s important to create links to related pages in order to increase page relevance and visibility. Each page should have several links pointing to the next level down pages, in addition to relevant images or videos. Doing this will help ensure that all navigation paths allow crawlers to traverse from all pages across your website and get a better understanding of how your content is organized.
Monitor and Adjust as Needed with Analytics Tools.
Analytics tools like Google Analytics and Moz Link Explorer can help you understand how your structure is performing. With this information, you can monitor your existing internal link structure, identify opportunities to create more links, and adjust as needed in order to make sure it’s serving its intended purpose. Make sure to check out the reports section of these tools for an overall overview of your website’s performance, which will allow you to fine-tune your SEO efforts accordingly.
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