If you’re looking to measure the success of your content marketing efforts, you may be overwhelmed by the sheer number of metrics and tools available. This post will compare five of the most popular content measurement methods, helping you decide which one might give you the results you’re after.
Social Shares
Social shares are an increasingly popular way to measure engagement with content. By tracking the number of likes, shares, and comments your content gets on social media platforms like Facebook, Twitter, and Instagram, you can easily determine whether your followers are engaging with your content. This gives you a good indication of how much your audience is enjoying—or not enjoying—the types of content you’re creating.
Engagement Rate
Engagement rate measures how much your followers engage with the content specifically that you share. This is a great way to determine whether or not they’re reading and enjoying the content, even if they don’t always share it. To calculate the engagement rate, divide the number of posts divided by the total amount of engagement — likes, shares, comments and retweets. The resulting percentage is your engagement rate for that post.
Check it out here - Engagement Rate Calculator
Bounce Rate
The bounce rate shows how many people left a page without clicking on anything else or exploring further. It can be helpful to measure how attractive, compelling, and relevant content is. If a user clicks into the page, reads the content but doesn’t take any other action, then it has a high bounce rate. This metric can give you insight on changes to make to improve your overall engagement.
Check it out here - Website Performance
Time on Page/Page Views
This metric compares the amount of time a user spends on a page against how many views it gets over a certain timeframe. For example, if you have 100 views and a total of 5 minutes spent looking at that page, then your ratio would be .05. A higher ratio means that people stayed on the page longer and read its content more thoroughly, whereas lower ratios indicate users are not staying as long or engaging with the material.
Conversion Rate
Conversion Rate Optimization (CRO) is an invaluable tool for marketers. It measures the percentage of people who take a particular action, such as subscribing to your newsletter or making a purchase. This metric enables you to gauge how successful your content is in inspiring users to become customers. Analyzing this data can help you determine which content performs best and which needs improvement.
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