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Analyzing the Competition – The Basics of Conducting a Competitive Analysis

Competition is a key factor in every business environment, and conducting an in-depth competitive analysis can help you understand the strengths and weaknesses of your competitors. Using this guide, you'll learn how to research and evaluate competitor strategies for your own benefit and boost your business to the next level.

Identify Your Competitors.

The first step to conducting a competitive analysis is to identify who your competitors are. That means doing research on the companies in your field, looking at their market strategies, and profiling their product offerings. Don’t limit yourself to the businesses you know—look beyond the obvious and try to uncover any competitors out there who might pose a threat or opportunity to your business.

Analyze their Strengths and Weaknesses.

The next step in conducting a competitive analysis is to analyze your competitors’ strengths and weaknesses. Start by comparing products, pricing strategies, and customer service levels across all competitors. You can also compare the companies’ performance in specific areas such as advertising or web design. Look at the most successful strategies used by your competitors and consider how you could adapt them for your own business.

Track Their Habits and Strategies

As part of the competitive analysis process, you need to track your competitors’ habits and strategies. Monitor their websites, social media accounts, and other resources to understand how they are engaging with customers, gaining new leads, and promoting products or services. Additionally, you can look at past press releases and blog posts to get a sense of what is important to them as well as their overall business model. Keeping an eye on competitor activities can help you figure out which strategies might give you the most benefit in terms of increasing revenues or market share.

Analyzing the Competition – The Basics of Conducting a Competitive Analysis
Analyzing the Competition – The Basics of Conducting a Competitive Analysis

Review Their Market Share

Market share is an important factor when conducting a competitive analysis. It tells you how successful your competitors are in the market, and how well they’re doing compared to you. There are different methods for calculating market share, but a good starting point is to look at the number of customers your competitors have compared to yours. Additionally, you can also check out their sales figures or Website Traffic stats to measure their reach in terms of customers gained over time. Understanding their existing customer base and market penetration can benefit you tremendously in strategizing how best to capture new customers.

Find Out What Sets Them Apart From the Competition

Once you understand your competitors' market share, it's time to dive deeper into their strategies and business practices. Conducting a thorough competitive analysis can help you determine what sets your competitor apart from the competition. What unique products and services do they offer that other businesses don't? How are they differentiating themselves in terms of pricing, customer service, or branding? Finding out what makes your competitor successful can give you insight as to how you should position yourself in the marketplace.

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