Having high quality content is essential for any website or blog, but without the right distribution methods it will never reach your target audience. Finding the best way to spread your content can be a challenge, but thankfully there are 5 successful and proven content distribution strategies that you can use to increase visibility and exposure. Explore our list and find the perfect strategy for you!
Use Social Media To Reach Your Target Audience.
One of the best ways to distribute content is through social media platforms like Facebook and Twitter. Social media gives you an easy way to reach your target audience while also allowing them to easily share it with their friends, which can substantially increase your reach. With so many people using social media these days, it’s an optimal way to promote your content and drive traffic to your website or blog.
Leverage Paid Media Opportunities.
Paid media distribution is a great way to put your content on the map and get it to a wider audience. This can range from Facebook, Google Ads, and LinkedIn Ads, all of which allow you to target specific demographics and interests, increasing your chances of getting your content in front of the right people. You’ll also have more control over your budget and how much exposure you get for each ad or sponsored post.
Submit to Aggregator and Community Websites.
Aggregator and community websites tend to have lots of active readers who are constantly looking for new content. There are several directories you can use to submit your content, such as AllTop and Reddit. Submitting your content to these sites can not only get it in front of a lot more eyeballs, but also attract a more engaged audience that may be interested in sharing it further.
Leverage Influencers For Greater Distribution Potential.
It’s no secret that word of mouth is one of the strongest forms of promotion. Influencer marketing is a powerful tool to spread your message and increase content visibility exponentially. Identifying high-reach influencers in your field, forming relationships with them, and convincing them to share your content through their social channels can be the difference between obscurity and fame for your content.
Host A Twitter Chat To Extend Your Reach Further.
Twitter chats are a great way to draw attention to your content, as they foster conversations and increase engagement. To host a live chat, you need to choose an appropriate hashtag, announce the topic, designate a spokesperson (or multiple spokespeople) to moderate the chat, create questions in advance, set up a timeline and recruit influencers to participate. A successful Twitter chat will then generate more traffic should you decide to feature links of your content in each tweet or retweet relevant conversations.
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