Is email marketing a priority for your business in 2023? Are you looking for the best email marketing software?
Choosing the right email marketing service can have a significant impact on the success of your marketing campaign. In this article, we will review the 7 best email marketing services for small businesses.
Best email marketing services compared
Why Choosing The Best Email Marketing Service is Important?
Email marketing is one of the most cost-effective marketing tools for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.
This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.
Not convinced on email marketing? See these 6 reasons why building an email list is so important today.
It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.
If you aren’t careful, then you will end up paying a lot more money for fewer features and terrible email deliverability rates (which causes you to lose even more money).
What to Look for in a Good Email Marketing Tool?
A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag & drop).
You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.
Aside from that, your email marketing service must make it easy to manage your contacts, segment users into groups, and track the performance of your email marketing campaigns.
Most importantly, a good email marketing service ensures that your emails do not end up in the spam folder.
Having said that, let’s take a look at some of the most popular email marketing service providers and how they stack up against each other.
Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Each account gives you access to easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features like email automation, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
Constant Contact offers unmatched support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Aside from online training, they also offer in-person live seminars across the United States. This allows small businesses to quickly learn the basics of email marketing and start using it to grow their business like a pro.
For all the reasons above, we rate Constant Contact the best email marketing service for small businesses.
Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $20/month. Pricing
Drip is a powerful email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation and personalization easy.
They offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add sign up forms to your website and capture more leads.
What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, list groups, and a visual workflow builder. These features allow you to reach targeted customers in your email list to get more sales.
Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.
We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.
Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features.
Drip offers a free account for up to 100 subscribers. After that their plans starts from $49 / month which includes all their features. Pricing
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop tools are perfect for beginners with no experience in email marketing.
SendinBlue includes beginner-friendly automation tools that allow you to send transactional emails, create workflows, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure maximum email deliverability.
SendinBlue offer a completely free email marketing plan that lets you send up to 300 emails per day, but all your emails will have their branding. Paid plans start from $25 per month. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
They have improved their premium plan to recently include more advanced features like landing page builder, live chat, CRM, and Facebook ads integration. This means users now get more value for the same price.
SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice to have feature if you have a large website, and you want automatic content based emails. Pricing
ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.
ConvertKit allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails.
With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.
ConvertKit offers email based support and have extensive knowledge base with great learning material.
A lot of ConvertKit features are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers.
ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy. Pricing
AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.
Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.
You get access to ready to use email templates, list management, autoresponders, and email tracking with detailed insights.
Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
AWeber offers a 30-day free trial. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more. Pricing
GetResponse is another very popular email marketing solution. It is extremely easy to use and simplifies email marketing for small businesses.
It comes with some amazing marketing automation tools which allow you to create smart automated campaigns.
With their drag and drop builder, you can create campaigns, segment contacts, and send content designed for specific groups. These tools help you create effective campaigns to boost your profits.
GetResponse comes with beautiful responsive forms, landing pages, A/B testing, tracking, and autoresponders. It also integrates with third party lead generation software like OptinMonster, SalesForce, Google Docs, ZenDesk, etc.
Support is provided by phone, live chat, and email. Their help section is full of free learning material including videos, webinars, how-tos, guides, etc.
GetResponse offers a 30-day free trial. Their pricing starts at $15/month. Pricing
Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan.
Mailchimp comes with an easy email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to setup delivery times based on user’s timezones, and you can setup segmenting based on geolocation.
You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms. If you are using WordPress, then see our ultimate guide to using Mailchimp and WordPress for detailed instructions.
When it comes to marketing automation features, Mailchimp platform is quite limited when compared to other providers in our list such as Drip or ConvertKit.
In the recent years, Mailchimp has attempted to add many of the “advanced” features, but having tested many of these, they’re not truly advanced.
Mailchimp support is offered by email, live chat, and a large tutorials knowledge-base. However their support is often slow and no match to the quality of service that you get from Constant Contact.
Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only which is fine if you’re a hobbyist but as a serious business, you need reliable support that you can count on.
Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.
Conclusion: Email Marketing Software
There are dozens of email marketing services out there, and we want to make sure you choose the right one for your business needs.
Below is our expert pick:
If you’re a small business, non-profit, or a new blogger, then we recommend using Constant Contact. Their pricing is great, and the support team is absolutely top-notch. Their onboarding team will help you find success with email marketing right away.
If you run an online store / ecommerce website, then we recommend using Drip because its the best eCommerce email marketing software. Their personalization and automation features are extremely powerful. A lot of our own businesses use Drip, and we will be switching the WPBeginner website to use Drip as well in 2023.
If you’re a professional blogger or content creator, then we recommend using ConvertKit. They offer an easy to use platform with advanced segmentation and funnels that will help you take your blogging business to the next level.
If you’re a business owner who wants a powerful marketing automation tool that combines email marketing, SMTP bulk emails, and SMS messages, then we recommend using SendinBlue. Their platform is easy to use, and they allow you to manage both email and SMS from a single interface. They also offer a fairly generous forever free plan which makes them the best free email marketing software.
Bonus Tip: Improve Your Email Deliverability
All the email newsletter tools that we have shared in this article have great email deliverability rates. However there are few things you can do to make sure that your marketing emails always get delivered.
1. Use a Professional Email Address
Email platforms like Gmail, Outlook, and others have algorithms that look for spammy behavior. One of them is the sender email address.
As a business, it’s important that you use a professional business email address (like firstname.lastname@example.org) and not a generic hotmail or gmail address.
This will help make sure that your email deliverability rate is higher than industry average.
2. Send Targeted Emails based on Interests
It’s very important that you personalize your emails based on user segments. Email marketing software like Constant Contact allows you to easily group your subscribers into segments such as most active, not-active, interested in specific topics, custom segments, etc.
This will help your email marketing campaigns have the highest open rate and click through rate which is a big factor in future email deliverability.
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